Brainstorm Iowa
  • Home
  • Creative Services
    • Logo design
    • Advertising and media placement
    • Signage and Decals
    • Design for print
    • Illustration and animation
    • Photographic services
    • Web and online media
  • Promotional Products
  • Displays & Exhibits
    • Banner stands
    • Tabletop displays
    • 10 x 10 displays
    • Inline displays
    • Islands and penisulas

FREE ADVICE

AND SOME FREE–ASSOCIATION

Why you need a blog and why you (probably) shouldn't be the one writing it

7/20/2018

0 Comments

 
By Kelly Sargent
Picture
AS I KNOW you know, a blog is a regularly updated website or web page managed by a group, individual or business — written in an informal or conversational style. 

The number of blogs has blown up recently: some estimates cite the uptick as high as 31% over the last four years. 

What, you may be wondering, can account for the proliferation of this particular form of online communication? The answer is simple; because they're effective — or at least they can be. 

Check out the stats below, then we'll talk about the 'can be' caveat.
  • 77% of Internet users read blogs.
  • 61% of online consumers in the United States have made a purchase based on recommendations from a blog.
  • Business-to-business companies who use blogs generate 67% more leads per month than those that don't.
  • Business-to-consumer companies who use blogs generate 88% more leads per month than those that don't 
  • Inbound marketing, of which blogging is a crucial part, costs 62% less per lead than outbound marketing. 

Here's the caveat: a blog is only effective if it's well-written and published regularly. 
Here's a typical scenario: a company starts a blog with the best intentions, things get busy at work and the blog falls by the wayside. 

That's why it's a good idea to consider hiring someone to blog for you. They'll do what they're good at so that you can continue doing what you're good at — and the blog gets written.

Although failing to write regularly is the most common problem, the opposite is also counterproductive. We met with a company recently that had been posting every day and emailing each post to their audience. Nobody wants to hear from anyone except maybe loved ones every day!  Proof that even organizations with enough personnel and time to write should consider having an outside contractor keeping an eye on the process.

You can't see the picture if you're in the frame. That's true about writing about your own blog. It's easy to get into the weeds with too many details and lose your audience. A professional writer will have a clearer perspective of what your readers want to hear and how often. 

The goal is to set yourself apart from the background noise and ever-expanding range of choices available. A blog is a way to personalize yourself and what your business has to offer. Plus, let's face it, everyone loves a good story. So start telling them. Or let me tell them for you. ​

0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    800-760-7706


    Subscribe in a reader

    Paul Bridson and Kelly Sargent

    We've been helping companies achieve lofty goals for over twenty years now. Here's the benefit of our experience!

    View my profile on LinkedIn

    Archives

    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016

    Categories

    All
    Booth Design
    Booth Set Up
    Direct Mail
    Direct Marketing
    E Mail Marketing
    E-Mail Marketing
    Exhibit Design
    Exhibit Installation
    Exhibit Shipping
    Graphic Design
    Incentives
    Lead Gathering
    Marketing
    Pre-show Mailer
    Promotions
    Show Services
    Tradeshow
    Trade Show
    Travel

    RSS Feed

Copyright 2022     •     Brainstorm Iowa     •     All rights reserved

  • Home
  • Creative Services
    • Logo design
    • Advertising and media placement
    • Signage and Decals
    • Design for print
    • Illustration and animation
    • Photographic services
    • Web and online media
  • Promotional Products
  • Displays & Exhibits
    • Banner stands
    • Tabletop displays
    • 10 x 10 displays
    • Inline displays
    • Islands and penisulas