What the heck is branding?
Good question. Keep asking it.
Somewhere at the intersection of attitude, philosophy, style and goals lies the elusive creature, the Brand. It's not just your appearance, or visual system that includes fonts, colors and so on. It's not just your tagline or your elevator speech or your company mission.
And, it's definitely NOT just your logo.
A savvy business will take in to account all the items that make up their marketplace's perception of who they are and consider them thoughtfully. "Is everything saying the same thing about us?" . . . and . . . "Is everything being said what we WANT to say?"
At Brainstorm we help companies through this potentially confusing process by boiling things down to their simplest components and working up from there. We often refer to it as "therapy for businesses". In the course of working with us, customers gain new insights into their companies and often see themselves in a whole new light.
And we make it easy! Once we all agree what your really all about, the rest is straightforward execution:
And voila, you know where your business is going and how it's getting there.