Email marketing: the biggest bang for the smallest buck

By Paul Bridson

Even cats read email.

THE QUESTION we're most often asked is how to increase visibility and sales on a small budget. We think the answer is our email platform. It's a tool that helps you meet ethical standards and federal regulations so you can send out letters, promotions, surveys, newsletters, fliers or special offers via email to large groups of addresses.

Sending 1000 pieces by mail would run from $290 to $440 just for postage. At a minimum, you can double that to include the cost of printing — so now you're at $580 to $880 — and that's not even factoring in the time it takes to label, address, meter or stamp what you're mailing.

If you send the same information or offer by email, you pay a one-time html set-up fee of $295 and thereafter just $30 a month for 1000 emails. That's like paying $295 for a postal permit that lets you mail 1000 pieces every month for three cents apiece — forever. Prices are even lower at higher quantities.

If you're sending mass emails now without the required opt-out feature or other federal requirements, you risk getting blacklisted or having your message automatically junked. The alternative of sending large numbers of emails one by one is too time-consuming to even consider.

We know of no other medium that offers such a favorable cost- benefit ratio. While itʼs difficult to accurately compare every feature and capability across the email marketing spectrum, we can tell you a few reasons why our service stands out from the crowd. Here are five:

The interface      
Our intuitive interface makes even the most sophisticated email-marketing features easy for anyone to use, saving you time and effort and allowing you to let non-technical staff members help you manage your lists, content and account.

The relationship     
Whether youʼre just getting started or you have a question about a campaign or its results along the way, we stay involved to make sure youʼre getting the most out of your email marketing account.

The custom designs     
Whether youʼre utilizing our professional design services or creating your own campaigns in house, weʼll help you create and send great-looking campaigns every time. No pre-fabricated templates here, just professional designs created just for you.

The flexibility of it all    
From signup screens and database fields to campaign templates and content, thereʼs little about our service that canʼt be customized to suit your particular projects and process. All you have to do is ask and thereʼs a good chance weʼll say yes.

The price
Our startup and activity prices tend to be lower than that of comparable services, particularly when you factor in our custom designs, extensive features and customer support.

You can also schedule emails in advance to go out automatically on dates you've pre-selected, allowing you to work ahead, and you can make as many separate lists as you want. For example, if you have seven unique business audiences, you can have seven different lists and customize the message for each.
 
Unless you're trying to communicate with the afterlife, you ought to have this easy, inexpensive platform!

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